About PROOF 

Since 2001, PROOF’s passionate professionals have worked on employee alignment and employer branding, based on our own employee journey model. We’re proud to serve clients in the Netherlands and abroad, and our work has won more than a hundred national and international awards. Why? Because of our conviction and motto: happy employees = happy customers = more value.

 

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We are pragmatic

PROOF is pragmatic. We communicate fast, adapt to our clients’ needs, and deliver measurable results, such as less absenteeism, fewer requests for redundancy and more profit for our clients. So that the client in turn can make even more impact. We focus on the whole organisation, rather than on individual employees. Our communication strategies and creative concepts ensure that the organisational goals are embraced by leaders and employees and so achieved.

Bridging strategy and creativity

Combining clear insights and adequate strategy with creative concepts and contemporary execution. PROOF builds the optimal bridge between strategy and creation to create as much impact as possible with and for our clients.


Our employee journey model

We take it step by step. Our employee journey model helps organisations to gain insight into the key influencing factors and touchpoints during each phase of the employee journey. All these phases provide opportunities for the organisation to align leaders and employees optimally.



How we work

1. Insights & story

We listen carefully to leaders and employees and provide our insights and recommendations. Next, we create an inspiring story that helps people to understand, embrace and realise organisational strategies, goals and/or change.

2. Effective strategy & creative concept

We define a communication and employee alignment strategy that sets out what needs to be done to align employees with the ambitions of the organisation. In line with that strategy, we develop a creative concept to attract, retain and engage the right talents.

3. Execute & measure

We execute the plan by providing impactful online and offline implementation that brings the story and concept to life. Throughout the entire process, we measure to determine where adjustment is needed and to lay out potential next steps.

The team

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Marriëlle Beentjes

office manager

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Bart Claesen

strategy consultant

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Budi Janssen

senior designer

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Françoise Schukking

strategy consultant

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Hanneke Meijer

senior strategy consultant

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Camille van de Loo

strategy consultant

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Annabelle Palling

senior strategy consultant

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Bea Aarnoutse

strategy director & partner

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Esmé van den Brom

designer

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Wenda Bolink

senior strategy consultant

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Chloë Latoel

project assistent

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Sascha Becker

managing partner

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Marije Rebel

senior designer

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Ingrid Mostert

head of operations

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Marcel van der Zwart

DTP/web designer

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Linda van Heek

project manager

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Eva Verlaan

creative

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Marieke Adama

senior project management

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Hester van Marwijk Kooy

strategy consultant

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Manon van Loosbroek

senior creative

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Annemiek de Kramer

senior project manager

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Let’s have coffee!

Contact us. We will be happy to tell you more.

Bea Aarnoutse
strategy director & partner
Sascha Becker
managing partner

Contact

Valschermkade 37C
1059 CD Amsterdam
The Netherlands

+31 20 521 39 80
info@proof.nl