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Employee alignment

An online Storytelling platform

ING were looking for a way to unite 50,000 people around the world, to engage them with the business, the brand and the bank and to invite them to be part of the bigger story.

  • How do you create beautiful and effective global content on a budget?

  • How do you create content that people want to watch?

  • How do you inspire 50,000 people monthly?

We created TimeOrange – a place to tell your story.

  • We recruited 70 global reporters from around ING: trained them in how to tell a good story and gave them a crash course in filmmaking.

  • The result is an interactive website with new stories being posted daily and an audience of 22,000 people worldwide.

And so ING has a new breed of active storytellers, engaged viewers and a stronger internal brand than ever before. The latest reporter to sign up is the CEO himself.

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Let’s have coffee!

Contact us. We will be happy to tell you more.

Bea Aarnoutse
strategy director & partner
Sascha Becker
managing partner


Valschermkade 37C
1059 CD Amsterdam
The Netherlands

+31 20 521 39 80