With its 2,650 engaged colleagues, Ordina – the Benelux’s largest independent IT service provider – helps customers get a digital head start. Ordina’s new pay-off, ‘Ahead of change’ reflects its ambition to help customers get and stay ahead of challenges and changes.
Searching for talent
To be able to fulfil this ambition, Ordina is looking for proactive talents who want to contribute to this acceleration. Forward thinkers, from IT personnel to business consultants in various markets to young professionals. A tough challenge in a tight labour market. Ordina asked PROOF to help it build a clear and attractive employer brand that could be used not only to attract potential talents, but also to increase pride among current employees.
Stay Ahead of change
Together, PROOF and Ordina developed the employer branding concept ‘Stay Ahead of change’, because the external promise ‘Ahead of change’ is fulfilled internally. To help customers stay ahead, Ordina needs to show every day that it stays ahead itself. Only by working on tomorrow’s solutions and innovations today can it help its customers stay ahead. That requires talents who want to discover what is possible, connect with innovative technology and create value through solutions that go beyond the customer’s initial need. In short, talents who want to develop and become even better than they are today.
This acceleration and the world of opportunities to stay at the forefront of your profession when you work for Ordina is reflected in the design and copy developed by PROOF. Real Ordina employees play a leading role in these and tell Ordina’s story together. On the basis of the framework developed by PROOF, Ordina developed various assets and used these online and offline to attract new talent and for internal communication with current employees.
The campaign is in full swing, and in May 2019 Werf& named it the ‘Campaign of the week’. It’s getting a lot of views and clicks and the first reactions are enthusiastic. In this way, Ordina is building its own future. Staying Ahead of change.