Alignment 2.0 – the sum of internal branding and employer branding in practice
A strong reputation starts on the inside. That’s why every organisation aspires to an aligned workforce. Employees who feel at home, give the best of themselves every day, and know how they can contribute to a shared ambition. An aligned workforce doesn't happen by itself. It takes continuous work on all the factors that make someone feel connected and involved.
Your ability to attract, engage and retain the right people depends on the collaboration between Communication and HR. The shared challenge? Alignment throughout the entire employee journey. A journey that starts before the employee applies for a job at the organisation and continues even after he or she has left the building.
Alignment 2.0 is about how communication and HR professionals can work effectively together on alignment throughout the entire employee journey. The book provides insights from practice and concrete tools to make the best use of the strengths of current employees and potential employees, in a world that is constantly on the move.
Order your copy of Alignment 2.0 here