Royal FloraHolland

PROOF has been working with Royal FloraHolland since 2021 to improve the organization's position in the labour market, focusing on logistics employees and IT employees.  

To this end, PROOF developed: 

• An Employee Value Proposition (EVP) 

• Several Talent Value Propositions (TVP) 

• An employer branding concept: 'Grow with us' 

• A recruitment marketing concept for logistics employees (in Dutch): 'Bloom up - with the best morning job in the Netherlands' 

• A labour market communication strategy  

• Several videos for logistics employees 

• Online banners 

• A landing page: www.deleuksteochtendbaan.nl 

• A labour market campaign 

The campaign for logistics employees proved to be a great success. The target of 30 logistics employees per month was more than achieved with an average of 59 new employees per month.